Jennie-Lea's brief stated 'it needs to say I'm organised, professional and approachable but I don't want it to be too hard or harsh. I am going for the children market so it needs to appeal to Mums looking through websites trying to chose a photographer'. This branding was carried across the client’s stationery and then translated into a modern clean start-up business website which is easy to navigate and matches the clients professionalism.

